JTD Records approached us with their first signed artist, Jonathan Cooke. They wanted to put their best foot forward, seeing how Jonathan Cooke's debut CD "Cosmic Casino" would be the first release bearing the label's name. Before developing a website and a package design for Jonathan Cooke, JTD Records needed a brand that captured the sonic essence of Jonathan Cooke's music visually. In order to command the attention and earn the trust of music industry targets, they needed to find a voice and an image with which to enter the marketplace with confidence.

For there to be investment in a new artist's career, they need to earn the trust of everyone involved; they need to make others believe that they will perform well as an investment. We understand that good Branding is all about earning the trust of your audience and set to work on a comprehensive Branding campaign for Jonathan Cooke that informed a suite of Print and Web Design solutions. At every public touchpoint where the Jonathan Cooke team interacted with their audience, we made sure that they were speaking with one voice, and that the image they put forth was that of a team dedicated to the success of the project.